Monday, July 21, 2008

Bad use of 'green' technology

As I wrote a few weeks ago, I bought an Amazon Kindle. I have yet to give it a full review, but I LOVE it. And the technology behind the "print" is really cool (that's a technical term, right?).

Well, looks like the editors at Esquire think it's cool technology too, but they are using it in the print copies of their magazine in September. This makes NO sense...other than as a gimmick...See this write-up on Huffington Post for details:

First, Esquire had to make a six-figure investment to hire an engineer in China to develop a battery small enough to be inserted in the magazine cover. The batteries and the display case are manufactured and put together in China. They are shipped to Texas and on to Mexico, where the device is inserted by hand into each magazine. The issues will then be shipped via trucks, which will be refrigerated to preserve the batteries, to the magazine's distributor in Glazer, Ky.

And then it gets shipped in the mail to thousands of subscribers. I am a magazine junkie (which is not a 'green' habit), but this effort is just silly (another technical term, right?).

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